AI (4): An introduction to Artificial Intelligence in Marketing 👨🏼‍💻

Another blogpost in the series of our Student Guest Blogger Marcel Dielacher.

What is Artificial Intelligence in Marketing?
With Artificial Intelligence, it is possible in marketing to make concepts and models. machine learning is used to achieve certain marketing goals. Developments in the areas of Big Data and Artificial Intelligence are used to create accurate and detailed images of their customers. AI can successfully overcome the valley between data science and that of the marketing campaign because up to now companies have found it difficult to analyze large amounts of data. This process is very easy to perform. This strategy can be used to detect trends early and identify patterns.

About the Author: Marcel Dielacher

Marcel Dielacher studiert AI an der Universität Linz und Data Science & Business Analytics an der FH St. Pölten. Er interessiert sich für das Thema Künstliche Intelligenz und Big Data und schreibt als Student Guest Blogger für den xm-institute Blog.